Law Firm Case Study

From Low Visibility to High-Value Cases in 3 Months

See the exact process used to help a local law firm stop losing cases to competitors and generate a predictable flow of qualified leads.

Key 3-Month Results

540
Total Clicks
+244% Increase
(from 157)
28.5
Avg. Position
17-Point Jump
(from 45.7)
7.9%
Average CTR
+276% Increase
(from 2.1%)

The "Anti-Agency" Process

This wasn’t a “set it and forget it” campaign. I acted as a direct marketing partner to the firm, executing a comprehensive strategy focused on one thing: results.

Phase 1: On-Site SEO & Content Strategy

Local Law Firm Business 3 Months Result

First, we had to fix the foundation. The website wasn’t speaking the right language to Google or its potential clients.

  • Keyword & Competitor Research: Analyzed client’s target practice areas and reverse-engineered the top competitors’ strategies to find high-value keyword opportunities.
  • Title & Description Updates: Rewrote and optimized all key page titles and meta descriptions to improve click-through rates (CTR) from search results.
  • Poor Page Updates: Identified and overhauled underperforming pages, turning them into valuable, authoritative resources that attract links and clients.
 

Phase 2: Google Business Profile (GBP) Domination

Law Firm GBP Result

For a local law firm, ranking on the “map pack” is critical. We made it a top priority.

  • Full GBP Optimization: Completed every single section of the Google Business Profile, using target keywords and high-quality images to maximize visibility.
  • Weekly GBP Posts: Published fresh, relevant content once a week to signal activity to Google and provide timely updates to potential clients.
 

Phase 3: Off-Site Authority Building

Local Law Firm Business 3 Months Backlink & AI Result

With the on-site and local foundations set, we built trust and authority across the web.

  • Foundation Backlinks & Local Citations: Built a base of essential backlinks and directory listings to establish credibility and local relevance.
  • 2 High-DA Guest Posts: Secured two powerful guest post placements on high-authority legal websites to drive referral traffic and boost domain authority.
  • Monthly Keyword Monitoring: Continuously tracked performance to prove ROI and identify new opportunities for growth.
 
Yakub Hussain SEO Professional for Legal Business

Yakub Hussain

Legal SEO Consultant

"My philosophy is simple: Rankings and traffic are metrics. Qualified cases are the result."

I’m a Legal SEO Consultant with 3+ years of hands-on experience helping law firms stop losing high-value cases to their competitors.

I act as a direct marketing partner for a small number of attorneys and law firms to measurably grow their practice.

My "Anti-Agency" Promise

To ensure maximum focus and results, I only work with a handful of law firms at a time. Your practice will never be “just another file” on a long list. You get my direct attention, always.

Let's Discuss Your Firm's Growth

Are you tired of generic marketing that doesn’t deliver? Let’s find out exactly how your top competitors are getting their clients.